(Press play as you read). The lights dim. (Count to ten.) Electronic chirps start rising from the depths of the headphones, accompanied by the low flicker of a deep raspy synth. Materializing out of the darkness he appears, bobbing his head to the rhythm and dressed in full reggaeton apparel – dark over-sized shades and fitted cap of choice: witness el cantante Carlitos Rossy. The words “el dembow la transforma” (“the dembow transforms her“) tumble from his mouth and nothing will ever be the same. Even though there is a slight pause before the dembow enters the scene, you already sensed that it was coming. After all, what is a reggaeton track without its most distinguished guest?
Carlitos Rossy is not new to the genre, although he has yet to experience the mainstream success of artists like Daddy Yankee or even J Alvarez. Much like the video, he has elusively remained in the shadows, slipping in and out of sight over the years. He most recently worked his way into the spotlight with MTV 3, where his song “Victima del Sentimiento” found its way into their hands. Following the video’s success, he released another one for the song “Se Te Escapa,” produced by Mikey Tone – a producer new to Spanglish Noise – and directed by the unstoppable Fernando Lugo. Together they paint a portrait of a woman full of independence and beauty, but addicted to a narcissistic life filled with music and adventures. To some she is a femme fatale; to others she is a lost soul. Whoever she may be, Carlitos Rossy has seen her and passionately shares her story with all who will listen.