I first encountered Ele-Jay (pronounced like the letter “L” en Español followed by “J” in English) at a small Mexican-themed music venue in South Minneapolis, where the now-defunct local favorites Danny & Elliot kicked off a wild concert featuring Puerto Rico’s Khriz & Angel – this was back in the glory days of reggaeton. Having only recently voyaged into the Latin music scene, my young college-aged self quickly formed an unlikely alliance with the aspiring young singer from the Twin Cities and he became my guide to the scene, showing me the do’s and don’ts of the venues and pointing out any DJs, promoters, and artists we encountered along the way.
“Yo Te Quiero” is Ele-Jay’s first music video, where he sings of a love that is genuine and simple, accentuated by the steady warm pulse of the mambo beat. Sticking to the lyrics, the storyline follows the singer and his date through a playful afternoon at the arcade and roller rink. The model plays her part well, flashing a convincing smile at the fun moments and sincerely appearing to enjoy her day out with the easy-going singer. While his signature tendency to draw out the final syllable at the end of his lines may detract from the verses at times, the melodies are catchy and the emotion shines through. Check out the video and leave your thoughts below: