Tito “El Bambino” is perhaps one of the most recognized artists to arise from the genre of reggaeton, and I largely attribute this success to his ability to test out new musical genres and reach out to a global Latin audience. While the overall nature of his lyrics has remained fairly consistent over the years (love, dance, music, and women), his vocals and melodies have matured with the progression of time, abandoning occasional flirtations with dissonance in favor of pop elements.
Tito’s incorporation of global elements is evident through such songs as “Dame La Ola,” which is the single from his upcoming album Invicto and sounds like a tropical mix of soca, reggaeton, and pop. The song, which is faithfully portrayed by the video, follows a beautiful young woman who loves to dance and bask in the attention of onlookers. This is an excellent song for your summer playlist, so have a listen and as always, I invite you to share your thoughts below.